Roaring 20’s – a timeline
- 1922: growth of the radio – 60 radio stations broadcasting everything
- 1923: six-year bull run begins
- 1925: more than 25% of families own a car
- 1926: Air Commerce Act authorises commercial airlines
- 1928: stock prices rise 39% – Fed raises discount rate to 5% from 3.5% to stop speculation
- 1929: 26m cars registered, $1b spent on roads by end of the decade
- connecting cities & towns across America
- buying into consumerism – a whole industry grows around leisure road trips (e.g. motels, fast food, highway roads)
- 1929: number of people flying increases from 6,000 in 1926 to 173,000
- 1929 August: Great Depression begins
- 1929 October: Stock market crashes
Beginnings of the leisure economy
- only the financially-comfortable with time on their hands can afford leisure
- e.g. going to the beach, movies, plays, etc.
- became part of the American social fabric
Changes brought about
Importan
America was still extremely conservative – the government was mainly Republican throughout the entire decade.
- increase in consumerism
- less labour needed to run farms – increased mechanisation
- farm costs increased, but the subsidies provided for the WWI effort had disappeared
- beginning of labour-saving household appliances – vacuum cleaners, washing machines
- economic inequality
- unequal distribution of prosperity; beginnings of extreme wealth gap
- Ku Klux Klan increased in numbers
- they denounced Jews, immigrants, Catholics, as “not American enough”
- nascent birth of civil liberties
- Near v. Minnesota struck down newspaper censorship
- Black Americans began migrating away from the South to cities
- Harlem became the capital of Black America
- corruption in the government
- Republican policies led to laissez-faire capitalism – businesses weren’t tightly regulated
- the 1920s were full of Republican presidents – boards for the FTC were stocked with men who agreed with them
- women’s role in society and the household was changing
- women could go out and work – as flappers, or as actresses
- but it was still a very conservative time; not all women were able to pursue these lifestyles
- it was very disapproved of in society
- women could go out and work – as flappers, or as actresses
Reasons for the economic boom (ranked)
- Add figures
- Mass consumption – capitalism, birth & growth of consumerist culture
- State of mind – ‘revenge spending’ post-World War I
- Industrial strength
- First World War
- Role of the government; Republican policies
- New industries, new methods
Republican Policies
- laissez-faire policy – non-interference by the government in the private sector
- Republicans thought that prosperity came from leaving businesspeople to do their jobs – i.e. judge the market, invest, innovate
- allowed & encouraged businessmen to take risks, which helped businesses and grows the economy
- e.g. the innovation of the Ford Factory, becoming one of the biggest in the industry
- protective tariffs – increased the cost of importing foreign goods
- 1922: Harding introduces the Fordney-McCumber tariff, making imported food expensive in the USA
- protected American businesses from international competition
- enabled rapid growth of the American economy
- low taxation
- brought some benefits to ordinary working people, but even more to very wealthy Americans
- businesses had more money for themselves, which could be invested into R&D, venue, profit for their businesses
- the money would eventually flow back into the economy, thereby growing it
Industry
- America was naturally well-endowed → enabled easy industrial growth
- companies could get raw materials and manufacturing done for cheap domestically
State of mind (birth of consumerism)
- growing confidence in the American dream
- increase in mass consumption – birth of consumerism and the leisure econom
Why didn’t agriculture share in this prosperity?
Source 6, page 304
The cartoon is talking about foreclosure on family farms and properties.
- lots of American farmers took out loans to expand their farm during the agriculture boom
- WWI played a large role in this – farmers were heavily subsidised and encouraged to expand to support the war effort
- when the war ended, American farmers’ overhead cost remained high while subsidies ended and prices dropped
- farmers had lots of excess harvest they couldn’t sell; much of it was left to rot
- they didn’t have any money to repay the bank loans for more land
- a large number committed suicide, and an even larger number had their homes and lands foreclosed upon by the bank
- the Republican government placed a heavy emphasis on big corporations; they didn’t favour farmers or offer any support