1919-1941 The USA

Roaring 20’s – a timeline

  • 1922: growth of the radio – 60 radio stations broadcasting everything
  • 1923: six-year bull run begins
  • 1925: more than 25% of families own a car
  • 1926: Air Commerce Act authorises commercial airlines
  • 1928: stock prices rise 39% – Fed raises discount rate to 5% from 3.5% to stop speculation
  • 1929: 26m cars registered, $1b spent on roads by end of the decade
    • connecting cities & towns across America
    • buying into consumerism – a whole industry grows around leisure road trips (e.g. motels, fast food, highway roads)
  • 1929: number of people flying increases from 6,000 in 1926 to 173,000
  • 1929 August: Great Depression begins
  • 1929 October: Stock market crashes

Beginnings of the leisure economy

  • only the financially-comfortable with time on their hands can afford leisure
    • e.g. going to the beach, movies, plays, etc.
  • became part of the American social fabric

Changes brought about

Importan

America was still extremely conservative – the government was mainly Republican throughout the entire decade.

  • increase in consumerism
  • less labour needed to run farms – increased mechanisation
    • farm costs increased, but the subsidies provided for the WWI effort had disappeared
  • beginning of labour-saving household appliances – vacuum cleaners, washing machines
  • economic inequality
    • unequal distribution of prosperity; beginnings of extreme wealth gap
  • Ku Klux Klan increased in numbers
    • they denounced Jews, immigrants, Catholics, as “not American enough”
  • nascent birth of civil liberties
    • Near v. Minnesota struck down newspaper censorship
  • Black Americans began migrating away from the South to cities
    • Harlem became the capital of Black America
  • corruption in the government
  • Republican policies led to laissez-faire capitalism – businesses weren’t tightly regulated
    • the 1920s were full of Republican presidents – boards for the FTC were stocked with men who agreed with them
  • women’s role in society and the household was changing
    • women could go out and work – as flappers, or as actresses
      • but it was still a very conservative time; not all women were able to pursue these lifestyles
      • it was very disapproved of in society

Reasons for the economic boom (ranked)

  • Add figures

  1. Mass consumption – capitalism, birth & growth of consumerist culture
  2. State of mind – ‘revenge spending’ post-World War I
  3. Industrial strength
  4. First World War
  5. Role of the government; Republican policies
  6. New industries, new methods

Republican Policies

  • laissez-faire policy – non-interference by the government in the private sector
    • Republicans thought that prosperity came from leaving businesspeople to do their jobs – i.e. judge the market, invest, innovate
    • allowed & encouraged businessmen to take risks, which helped businesses and grows the economy
      • e.g. the innovation of the Ford Factory, becoming one of the biggest in the industry
  • protective tariffs – increased the cost of importing foreign goods
    • 1922: Harding introduces the Fordney-McCumber tariff, making imported food expensive in the USA
    • protected American businesses from international competition
    • enabled rapid growth of the American economy
  • low taxation
    • brought some benefits to ordinary working people, but even more to very wealthy Americans
    • businesses had more money for themselves, which could be invested into R&D, venue, profit for their businesses
      • the money would eventually flow back into the economy, thereby growing it

Industry

  • America was naturally well-endowed → enabled easy industrial growth
    • companies could get raw materials and manufacturing done for cheap domestically

State of mind (birth of consumerism)

  • growing confidence in the American dream
  • increase in mass consumption – birth of consumerism and the leisure econom

Why didn’t agriculture share in this prosperity?

Source 6, page 304

The cartoon is talking about foreclosure on family farms and properties.

  • lots of American farmers took out loans to expand their farm during the agriculture boom
    • WWI played a large role in this – farmers were heavily subsidised and encouraged to expand to support the war effort
  • when the war ended, American farmers’ overhead cost remained high while subsidies ended and prices dropped
    • farmers had lots of excess harvest they couldn’t sell; much of it was left to rot
  • they didn’t have any money to repay the bank loans for more land
  • a large number committed suicide, and an even larger number had their homes and lands foreclosed upon by the bank
  • the Republican government placed a heavy emphasis on big corporations; they didn’t favour farmers or offer any support